Michael Perschke is the Director of Global Sales Strategy & Business Model 4.0 at AUDI AG. He has a strong Sales-, Auto & Luxury Goods background with a high affinity to Asia / EMEA & Germany.

Michael Perschke is an international business leader with a deep knowledge of the Indian market. From 2010 to 2013, Michael Perschke was the Head of Audi India, where he made Audi the leading luxury brand in India within 3 years. Prior to that, he worked for Mercedes-Benz India as a General Manager.

He has worked on all levels of the automotive value chain and held several positions in Europe and China, from the global HQ of the largest European car group to the European HQ of Mitsubishi Motors. Michael Perschke holds business degrees from the Ludwig-Maximilians University Munich and London School of Economics & Politics.